Teaching Philosophy :: Education Teachers School Essays

Instructing Philosophy I feel that instruction isn't just founded on the essentials, yet based on them. To me, imaginative articulation spins to some degree around those nuts and bolts that are educated and furthermore around the territories in life that are inconspicuous, or thought. Inventiveness opens a person’s mind, to not simply center around what has been educated to us, which is data put away in the left half of the cerebrum, yet in addition to use our own thoughts and creative mind to communicate, which uses the correct side of the cerebrum (which is once in a while utilized in the normal person). By doing inventive things that utilization the creative mind, it assists with fortifying that piece of the cerebrum which has been debilitated with time. As youngsters we feed that piece of the mind, everything is developing on the double. Be that as it may, when formal training is presented, that vision is limited to the point that it gets lost and as a rule never recuperated. What we are educate d negates vision in craftsmanship and decimates the vision of a craftsman except if given the correct guidance and direction on the most proficient method to consolidate the realized information gained and what is found in fact. A class that offers this direction however to have opportunity in a weight free condition that takes into consideration imagination is the thing that I want from my group on the grounds that for me, the workmanship program when I was a kid needed. Craftsmanship was for the most part for occasions, something to bring home to your mother for a specific exceptional event, not for singular articulation. I thoroughly consider of the considerable number of methods of reasoning that would best suit my wants in a craftsmanship class would be the existentialist methodology. Existentialism dismisses the presence of any wellspring of goal, legitimate truth other than the individual themselves, in which that individual decides for themselves what is correct/off-base, genuine/bogus, and excellent/terrible. Existentialism fits impeccably for a workmanship program in that it allows the understudy to have opportunity of thought to be as innovative as they like without something/somebody controlling what they do. In the existentialist class, understudies are permitted to pick their own medium, similar to composition, verse, craftsmanship, or music, and assess their own presentation and here and there every others execution.

Chuck Close Essays (564 words) - Pointillism, Chuck Close

Toss Close Toss Close (brought into the world 1940) is an American photorealist spend significant time in close-up pictures and self-representations. Close is one of the not very many current pragmatists or photorealists who center around the human face. In 1988, in mid-profession, Close was deadened because of a blood coagulation in his spinal section. He recaptured fractional utilization of his arms, and had the option to come back to painting in the wake of creating strategies which permitted him to work from a wheelchair. The entirety of Close's works depend on photos he takes himself. Close consistently follows similar rules in arranging an artistic creation. The source photo is a firmly trimmed head and shoulder shot. The subject is a relative or companion. The completed work is constantly titled by the subject's first name alone (except for ?Self-Portrait?). This choice was expected to extend an emanation of secrecy, permitting watchers to move toward the work without assumptions about the sitter. Close's working strategy is amazingly work concentrated. He starts by partitioning his source photo into a lattice and making a relating network on the canvas. He at that point fastidiously translates the picture onto the canvas square by square, continuing from the upper left to the base right. The absolute biggest canvases contain a great many squares; Close finishes the entirety of his works of art by hand. Given the careful idea of this work, a portion of the prior huge scope artistic creations took as long as fourteen months to finish. Close's work falls into two periods, the early and the center, in which he is presently productively locked in. It is anything but difficult to partition the two time frames on either side of Close's 1988 stroke that left him unfit to hold a brush. (He paints with his brush attached to his hand by a metal and Velcro gadget.) Close began to work with bolder, progressively expressive and vivid stamps before his incredible physical injury. The new work is both the equivalent; they're unmistakable as works by Close and could be by nobody else He despite everything utilizes the network he despite everything paints heads. Despite the fact that the measure of data the new pictures convey is not exactly the old, the characters portrayed appear to be hotter, increasingly quick, and progressively abundant. Close's repertory of imprints has changed significantly. Instead of the careful dabs and scaled down strokes of his initial work, also the photos built of fingerprints he made in the early'80s, every one of the expanded squares in the new matrices contains beautiful, painterly denotes that work as smaller than expected dynamic artistic creations of their own. Concentric circles, tablets, sausage and donut like shapes, and freestyle squiggles are the structure squares of his new faces. His palette has extended from highly contrasting and shading pictures dependent on the three primaries to one that tilts toward yellow and tissue tones at one extraordinary, and profound purples and blues on the other. In a word, Close's investigation of shading has been similarly careful and deliberate. He started by mimicking high contrast photography, at that point spearheaded a three-shading process much the same as that utilized in business printmaking. Since 1986, Close has utilized oil paint as his essential composition medium, and as of now favors brushwork that blends hues in an energetic, apparently perky way, with the goal that each square in his framework resembles a smaller than expected mosaic. He is by and by one of the most noteworthy and notable craftsmen of the twentieth century. Memoirs

Symptoms of Depression in Tweens

Symptoms of Depression in Tweens Depression Childhood Depression Print Symptoms of Depression in Tweens By Jennifer O'Donnell Jennifer ODonnell holds a BA in English and has training in specific areas regarding tweens, covering parenting for over 8 years. Learn about our editorial policy Jennifer O'Donnell Medically reviewed by Medically reviewed by Steven Gans, MD on January 19, 2020 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 10, 2020 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids FatCamera / Getty Images It can be difficult to know if your child is going through a major bout with depression, or is just temporarily down in the dumps. Either way, acting quickly to help your tween, whatever their situation may be, is important. Kids experience lots of change in their tween years: their hormones are kicking in, their responsibilities are increasing, and their schedules are overbooked. To make things even more challenging, tweens or preteens also struggle with changing family and friend relationships, stress, confusing cultural expectations, and the anxiety that often comes with their approaching adolescence. Its no wonder that so many kids experience occasional sadness or possibly, even childhood depression. Recognizing warning signs of depression in your tween is the first step to getting them the help they need. Proper depression treatment for preteens is especially important as studies suggest that children who suffer from childhood depression are more likely to use alcohol and drugs. They are also more at risk for engaging in other dangerous behaviors.?? Recognizing Depression in Tweens The first step to helping your child is recognizing that there might be a problem. Unfortunately, the symptoms can be difficult to spot and can be confused with the normal trials and tribulations of growing up. Tweens are frequently moody. Their changing hormones and emotions can make it difficult to know if theyre just going through a phase or something more serious. While depression symptoms in tweens vary from individual to individual and can differ from those seen in adults, its not uncommon for depressed tweens to exhibit several of the following behaviors, at one time or another: A change in appetite (eating too much or not enough)Withdrawing from friends and activitiesSleeping disturbances like sleeping too much, not sleeping well or avoiding sleepA decline in grades at schoolFeelings of frustrationAn inability to complete simple tasksOverwhelming guilt and feelings of worthlessnessA change in normal behavior or personality changesReluctance to participate in social activitiesAnger  and other frequent emotional outburstsFrequent stomachaches or headaches that dont respond to treatmentBody aches that cant be explained or treatedAn inability to enjoy life and a lack of interest in the future Many tweens will rotate through the above symptoms routinely, but that doesnt necessarily mean theyre suffering from childhood depression. But if your childs behavior lasts for more than two weeks, it could be a sign that the troubles are more than a temporary slump. If youre unsure about your childs behavior, ask other family members, your childs teacher, and any other adult who has frequent contact with your child for their thoughts concerning your childs behavior. If youre concerned, dont hesitate to ask your childs pediatrician, a psychologist, or a psychiatrist for an opinion. Depression in children, when left untreated, can lead to a number of other serious problems including drug and alcohol misuse, relationship problems, and even suicide. The Consequences of Untreated Depression in Children Causes of Childhood Depression There are a number of different factors, both biological and environmental, that can contribute to the development of childhood depression.?? In tweens, imbalances in neurotransmitters like serotonin can predispose to depression. A combination of traumatic events (such as divorce, death of a loved one, friendship problems, a family move) may also trigger depression in some youths, as may a family predisposition to the disorder. Believe it or not, depression is actually fairly common in tweens with as many as one in 30 living with the disorder. The Centers for Disease Control and Prevention (CDC) reports that 3.2% of kids between the ages of three and 17 have been diagnosed with depression.?? The good news is depression can be treated successfully. With careful monitoring and support, a child experiencing depression has a very good chance of overcoming the condition.?? What You Can Do Visiting with your childs doctor is a must. Your childs pediatrician may recommend that your child seek counseling or psychotherapy, most likely with a pediatric mental health provider. You may also consider family therapy. In some cases, counseling is enough to help a child through rough times. In other circumstances, medication may be prescribed as well. If you think your child is depressed or upset, educate yourself on their social media life. Your childs Facebook, Twitter, or Instagram might reveal if something is going on with friends or at school. Whatever course of action the doctors propose to take, your role is as an advocate and a loving support system  for your child. Talk to Your Tween Listen to your child when they share information about their feelings and refrain from judging.Let your child know that you are there for them whenever they need you.Be persistent, even if you think they have gotten the point. Depressed tweens need to hear that you will be there for them  and that your love is unconditional. How to Help a Depressed Teenager

Analysis Of Genesis, And Andromache - 1381 Words

In the contexts of their own time periods, both Sarah, in Genesis, and Andromache, in the Iliad, have similar roles in that they are both confined to the duties within the household. Despite these societal constrictions, both women find ways to exert some power and influence within their designated roles in society, but the degree of power they have varies. Sarah holds more power because God will â€Å"bless her† and will make her a part of his plan for Abraham, so she can manipulate events in the context of this plan, whereas Andromache is restricted by her husband’s moira because the society values the lives and honor of men to determine the status for women (Gen. 17.16). Both women are also able to have power over domestic servants within†¦show more content†¦6.451-452). Her life is centered around Hector because without him â€Å"there will be nothing left†¦only pain† (Il. 6.434-435). Without him she has no meaning to her life, as well as no one to take care of her because males are the heads of household in Athenian society. Her desire to keep him alive causes her to display power and try to convince him to change his fate. Although in the end she is powerless to change her husband’s destiny – because not even the God’s can change a person’s fate – the very act of her trying to appeal to him to change his beliefs demonstrates the tremendous amount of power and value that her opinion can hold when it comes to events centered around her husband’s life. If she did not have this power and her opinion was not valued at all, she would have stayed silent and let Hector’s actions do the talking. With her voicing her opinion, it conveys how although women are subordinate to men, they can still have an impact on them, even though they might not be able to change their fate. While Sarah has power like Andromache, it manifests in a different form. Andromache only has limited powers to try to persuade her husband, while Sarah holds the power to influence the plot line and to make her husband’s covenant with god come to fruition. Initially,

Rubber Chicken Bone Science Experiment

You wont be able to make a wish on a wishbone with the rubber chicken bone science experiment! In this experiment, you use vinegar to remove the calcium in chicken bones to make them rubbery. This is a simple project that illustrates what would happen to your own bones if the calcium in them is used more quickly than it is replaced. Materials for This Project VinegarChicken boneJar big enough you can cover the bone with vinegar While you can use any bone for this experiment, a leg (drumstick) is a particularly good choice because its normally a strong and brittle bone. Any bone will work, though, and you can compare bones from different parts of a chicken to see how flexible they are initially compared with how they change when calcium is removed from them. Make Rubber Chicken Bones Try to bend a chicken bone without breaking it. Get a sense of how strong the bone is.Soak chicken bones in vinegar.Check on the bones after a few hours and days to see how easy they are to bend. If you want to extract as much calcium as possible, soak the bones in vinegar for 3-5 days.When you are done soaking the bones, you can remove them from the vinegar, rinse them in water and allow them to dry. While you have vinegar handy, how about using it to  make a bouncy ball from an egg? How It Works The acetic acid in the vinegar reacts with the calcium in the chicken bones. This weakens them, causing them to become soft and rubbery  as if they had come from a rubber chicken. What Rubber Chicken Bones Mean for You The calcium in your bones is what makes them hard and strong. As you age, you may deplete the calcium faster than you replace it. If too much calcium is lost from your bones, they may become brittle and susceptible to breaking. Exercise and a diet that includes calcium-rich foods can help prevent this from happening. Bones Aren't Just Calcium While the calcium in bones in the form of hydroxyapatite makes them strong enough to support your body, they cant be made completely of the mineral or they would be brittle and prone to breakage. This is why vinegar doesnt completely dissolve bones. While the calcium is removed, the fibrous protein called collagen remains. Collagen gives bones enough flexibility to withstand everyday wear and tear. It is the most abundant protein in the human body, found not just in bones, but also in skin, muscles, blood vessels, ligaments, and tendons. Bones are close to 70% hydroxyapatite, with most of the remaining 30% consisting of collagen. The two materials together are stronger than either one alone, in much the same way reinforced concrete is stronger than either of it components. Science Ideas to Explore Carbonated soft drinks are also acidic. What happens if you soak bones in soda rather than vinegar?Teeth consist almost entirely of the calcium mineral hydroxyapatite. What do you predict will remain of a tooth if you soak it in vinegar for a long time? How about the effect of soda on teeth?

Can netflix recover from its strategic mistakes Free Essays

string(124) " the tradition brick and mortar businesses, it continues to face the challenge of adjusting to new technological pressures\." Introduction and company overview Netflix is the world’s leading provider of online streaming media and movie rentals with more than 50 million of online subscribers.[1] It is the most prominent provider of online streaming media in the world with operations in the US, Canada and in 42 countries in Latin America and the Caribbean. In fact, Netflix is the single largest source of internet traffic in the US, consuming 29. We will write a custom essay sample on Can netflix recover from its strategic mistakes? or any similar topic only for you Order Now 7% of the peak downstream traffic.[2] Since its inception, this giant provider of online streaming media has gained increasing popularity. The company was first founded by Reed Hastings in 1997.[3] Netflix began its operations with the selling of DVDs and offering of rental services by mail. The demand for DVD by rental services quickly outweighed the demand for buying DVDs which led to the company focusing their business model on dvd rentals.[4] Over the years, the company’s growth quickly gained momentum to the point that it passed its 500,000 subscriber mark.[5] The company continued to experience a rapid growth and by 2003, the subscriber base had already tripled to 1.5 million.[6] In 2007, Netflix launched the online-streaming services and positioned itself for the imminent transition to digital media by partnering with companies such as Microsoft, LG Electronics, Samsung and Roku and negotiating agreements with the biggest entertainment companies such as CBS, Starz Enter tainment, and Disney for streaming of media content.[7] Throughout 2010 and the first half of 2011, the company experienced an unprecedented growth. The number of online subscriptions in the US alone doubled from 12.3 million to 24.6 million.[8] The quarterly revenue rapidly increased from $445 million to $770 million and the stock price increased reach an all-time high of $304.79.[9] However, a series of strategy changes implemented in mid July 2011 tarnished the company’s image and led to a steep decline in profitability and stock price. In mid-July 2011, Netflix implemented a new pricing plan which raised the monthly subscription by 60%. Customers reacted negatively to these price changes with more than 600,000 Netflix subscribers cancelling their subscription.[10] Towards the end of 2011, the company implemented another strategic change by creating Qwister and splitting the DVDs-by-mail business from internet streaming business. This sparked a second furore leading to a further decline in its stock prices. Netflix’s decl ine in the industry can be attributed to such kind of strategic mistakes. With these in mind, can Netflix can recover from its strategic mistakes? External analysis Netflix’s performance in the industry is affected by a number of external factors. An external audit of the industry reveals some of these political, economic, social and technological factors. PESTLE ANALYSIS Political and Legal factors Among the various factors affecting the performance of Netflix in the industry are the political and legal factors, particularly legal battles, trademark, copyright and patent issues. Netflix faces ongoing legal battles with several companies including Comcast and Time Warner Cable.[11] This began with complaints from Comcast customers that the connection speed for Netflix streams had dropped significantly. Netflix’s own data showed a massive decline in connection speed as shown in the figure below. Fig. 1 Netflix’s own data showing a massive decline in Comcast’s connection speed.[12] More recently, Netflix filed a petition with the US Federal Communications Commission challenging the proposed merger between Comcast and Time Warner Cable.[13] Netflix argues that the merger should not be allowed under the FCC’s public interest standard as it would stifle the competitive internet market and could potentially cause public harm by making the already expensive high definition (HD) even more expensive for video companies and consumers.[14] However, the petition to deny the proposed merger may not succeed as the commission has already determined that Comcast has the right to discriminate against online video distributors. The commission also determined that the public harm claim that Netflix raised was merely speculative and highly unlikely. The approval of the proposed merger points to the difficulty that Netflix may face in future. Comcast has already shown its willingness to discriminate against online video distributors by manipulating internet traffic at inte rconnection points with the aim of harming Netflix.[15] Social factors From the social perspective, Netflix relies on the popularity of its media content among consumers. Even though Netflix has raced to become ubiquitous having pioneered online streaming, its main weakness has been the inability to feature the latest releases. It should be remembered that consumers want the most recent content. This is a particular area where Netflix has always been lagging behind. According to a recent consumer report, 81% of the respondents were found to stream media from Netflix, making it the most popular.[16] However, these respondents expressed their dissatisfaction with the service citing Netflix’s movie line up as the biggest issue of concern. Respondents were displeased with the limited selection of movies especially the latest releases.[17] Economic In terms of economic factors, Netflix operates in an industry characterized by large entry costs, low prices and a very competitive environment. To maintain an edge in the market, firms have to price competitively against rivals.The industry is still at its infancy and many companies appear to be experimenting their business models. For example, YouTube recently reached an agreement with Lions Gate Entertainment which secured it rights to mainstream movies from the entertainment company.[18] Apple recently unveiled its plans to develop an upgraded Apple TV that allow consumers to stream video from TV Sets. Hulu recently begun a new subscription plan that allows customers to watch some TV shows that are not available for free at the cost of $10 per month.[19] With streaming becoming more competitive, Netflix will have to improvise in order to continue to thrive in the industry. Technological Technology is rapidly changing and for Netflix to continue to thrive, it must contend with the constantly evolving and competing technology. Even though Netflix gained its initial competitive advantage from its business model which capitalized on the weakness of the tradition brick and mortar businesses, it continues to face the challenge of adjusting to new technological pressures. You read "Can netflix recover from its strategic mistakes?" in category "Essay examples"[20] Already some of Netflix’s competitors are offering additional innovative services to its customers. For example, Amazon Prime provides users with services such as free two-day shipping and free kindle book in addition to instant video streaming. HBO has made its online content available for purchase without the need of cable subscription. Vudu is releasing many titles the same day they out on DVD compared to Netflix which releases them 28 days later.[21] Five forces framework Rivalry among firms There is no doubt that competition is becoming more intense in the industry. Netflix faces many rival competitors in the industry from Blockbuster to Hulu Plus, Amazon Prime, Vudu, Comcast, Google TV, Apple TV and many others (Indiviglio, 2010). The intense rivalry is due to the large consumer market in the movie rental industry. The rivalry is also increased by the different methods that consumers can obtain a movie from in-store rental to mail delivery to online streaming and video on demand. The switching costs remain relatively low which perhaps contribute to the fierce rivalry in the industry. A large number of the rival competitors have large levels of capital and greater economies of scale which makes competition in the industry very fierce. Threat of new entrants While Netflix faces intense rivalry from competitor firms, the threat of potential new entrants is relatively low due to the large entry costs in the market. Most of the existing firms have already established a well-known brand such as Hulu plus, Red box and Amazon instant video.[22] This makes it increasingly difficult for new players to thrive in the market. A potential new entrant would have to incur a lot costs in marketing and advertising to establish its brand and become competitive. Threat of substitution Similarly, the threat of substation is relatively low as many consumers prefer online streaming to physical DVD rentals. While there is no much of a threat to Netflix online streaming model, there is an existing threat from illegal pirating. Some websites provide customers with free access to most media content. However, most of these websites are illegal. Further, these websites are somewhat complicated and are not nearly intuitive as Netflix’s service.[23] While it remains government’s responsibility to enforce anti-pirating laws, it may be in Netflix’s best interest to lobby for tighter enforcements of these laws.[24] Bargaining power of consumers In terms of the bargaining power, consumers seem to have a higher ground. Consumers have a higher bargaining power since there are many options in the industry with little or no switching costs. Netflix currently charges its customers an affordable monthly fee of $7.99 but since customers are not locked into contracts, they can easily switch from one online streaming company to another with minimal or low switching costs.[25] High consumer bargaining power implies that the company must be very careful in implementing its strategies. This can be seen with the price changes that Netflix imposed on its subscribers in 2011. A new pricing plan announced by the company in mid-July 2011 which increased the subscription price by 60% sent the company’s stock price in a tailspin.[26] Bargaining power of suppliers Content remains a key input in Netflix’s business strategy. Since there are very few media content providers that offer high quality content, the bargaining power of suppliers remain relatively high. Suppliers can impose a price increase or offer low quality content and this could have an adverse impact on the company’s profitability.[27] Recognizing the relatively high supplier’s bargaining power, Netflix recently begun developing its own content, some of which have received acclaim in the industry such as the â€Å"House of cards† and â€Å"Hemlock Grove†.[28] However, despite these efforts, Netflix’s survival is largely dependent upon the variety of its content. Netflix still has to rely on its content providers to meet the needs of its large consumer base. II Internal analysis An analysis of the internal environment of Netflix is also important as it identifies the competencies that currently exist for the company to compete effectively. The VRIO framework and value chain model is going to be very useful in the analysis of the internal environment. Distinctive competencies: the VRIO framework Question of value: are the company’s resources and capabilities enabling it to capitalize on opportunities and neutralize external threats? In terms of distribution, Netflix has a sustainable advantage. It has several distribution channels from the physical distribution of titles through physical stores to distribution by mail.[29] However, this is a temporary advantage as blockbuster is posing a huge threat to the physical distribution of titles. Perhaps the biggest sustainable advantage lies with their online streaming capabilities. Being the first company with the capability to offer online video streaming service, it undoubtedly ranks at the top of video companies with the most widely streamed content. However, Apple is posing a huge threat having established presence in online streaming through iTunes.[30] Question of rarityAre there only a few numbers of firms with these capabilities? In some certain capabilities, Netflix have a sustainable advantage over competitor firms whereas in other capabilities, the company has only a temporary advantage. For example, in DVD rental and Blue Ray rental; Netflix only has a temporary advantage since many firms have the capabilities to produce these items.[31] However, with regard to online streaming, title variety, and convenience to consumers; Netflix has a sustainable advantage. This is because many other firms in the industry do not have the internal capabilities to innovate in these particular areas. Question of inimitability? The industry is characterized by large entry costs. Many firms lack the necessary resources and internal capabilities to offer similar content. It is quite expensive and extremely difficult to form agreements with content providers. Netflix has a temporary and sustainable advantage in this particular area having engineered the online streaming business model and formed agreements with several content providers including warner Bros and CBS among many others. Netflix’s possess key resources and capabilities that provide it with advantages that are not easy to imitate.[32] Question of organization? An important part of the internal analysis is examining how the policies and procedures are organized and whether this organization supports the company’s use of its valuable resources. Netflix has a functional centralized organizational structure in which the CEO has direct control over its six departments.[33] Netflix’s embraces a culture of freedom and innovation. Employees have the freedom to remain innovative and productive. This shows how the company’s organization policies are organized to support its valuable resources. Part III: Issues and challenges However, even with these resources and competencies, Netflix faces some challenges/impediments in its drive to remain competitive. One major challenge is its reliance on content providers. The company still has to depend on other content providers such as CBS and Time warner in order to continue to maintain the breadth and variety of their products. Such form of dependence can have dire consequences on the company especially where there are disagreements. For example, in mid July 2011, Netflix was forced to implement a new pricing plan that raised the monthly subscription by 60% after Starz, one of its content providers, demanded $300 million for renewal of its license with Netflix.[34] Initially, Netflix had been paying this premium movie channel $30 million annually. This was a huge step back and led to a steep decline in its stock price. Recently, Netflix was forced to remove some of its content after losing its contract with Viacom International, a leading provider of children sh ows.[35] While the huge subscriber base may give Netflix some sought of leverage in negotiating terms, much of its survival is still at the mercy of its content providers. Another challenge facing Netflix lies with the stiff competition in the movie industry. Even though the threat for potential new entrants is relatively low, there is an intense rivalry in the industry among key players such as Blockbuster, Hulu Plus, Amazon Prime, Vudu, Comcast, Google TV, and Apple TV.[36] With the battlefront shifting online, Netflix is going to be in direct competition with some of the well-financed and innovative companies such as Apple, Google and Amazon.[37] Netflix will have to be savvier than ever by negotiating better agreements for online streaming in order to take on these giant companies.[38] Part IV: Generation of strategic growth option Netflix’s overall situation is fairly attractive and somewhat sustainable. However, there are a number of Strategic Options that the company could pursue in its efforts to continue to grow and develop. The Ansoff matrix tool below will be used to describe these options. Ansoff matrix tool[39] Ansoff Matrix Market development International expansion is one of the strategic growth option. Netflix has already entered into regional license agreements to stream media content from 42 countries in Central America, South America and the Caribbean.[40] However, this international expansion need to be implemented very cautiously. While this has allowed Netflix to expand its subscriber base, the company is spending so much that it doesn’t actually profit from this international expansion. For example, in the last quarter of 2012, international losses hit $105 million despite the gain of 6 million new subscribers.[41] Product development The company could also benefit from developing its own original content and focusing on the online streaming business. Developing its own original content will reduce their dependence on content providers. There is also an imperative need to phase out the â€Å"DVD mailing option† from Netflix’s business model. The movie industry is quickly shifting online, yet Netflix continues to develop millions of DVDs which have high operating costs. Despite its huge revenue, Netflix’s margins are eaten up by its huge production costs.[42] With the movie industry shifting online, Netflix may lose out on major profits if they take too long to phase out the DVD mailing option. Market penetration In terms of market penetration, Netflix need to increase its domestic market. Growth in online streaming has resulted due to the increasing broadband penetration, growth in connected devices, faster download speed and the broader trends of media consumption.[43] A large part of the purchasing and usage of Netflix’s content come from existing customers in the US. However, there is still a larger market in the US that Netflix can benefit from. Netflix can leverage its first mover advantage to expand more rapidly in the US. Diversification Netflix is currently in competition with rivals in the market in two main product lines: dvd rentals and online streaming. With virtual rivals such as Amazon, Hulu and cable TV companies among many others, competition in online streaming is going to be intense. In the product line of DVD rental, competitors such as Blockbuster and Red-box pose a huge threat.[44] To maintain an edge in the market, Netflix need to diversify its product line to include video and computer games. Part V Evaluation of strategic growth options With these strategic options identified, it is important to evaluate each option in terms of suitability, accessibility and feasibility. SAF framework will be very useful in this evaluation. SAFe framework Suitability criteria Suitability criteria will evaluate whether these strategic options support Netflix’s mission and values, whether they are suitable for industry life cycle stage and whether they strengthen Netflix’s competitive position. Netflix’s mission statement is to grow the streaming subscription business both domestically and globally and to improve customer experience while staying within the parameter of their consolidated income and operating profit.[45] Strategy optionsSupports Netflix’s mission and valuesSuitable for industry life cycle stageStrengthens Netflix’s competitive position Expanding subscriber base internationally – market developmentyesYes – it is important to expand internationally currently in the industry.Yes. In the long term, this will consolidate their position in the industry Expanding rapidly in domestic market – market penetrationYesYes – market penetration is also important.Yes, in the long run. Focusing squarely on online streaming business and producing some its content – product developmentYesYes – the shifting market environment makes this strategy very effective.Yes – the industry is moving online and this strategy will significantly improve Netflix’s competitive position Diversifying product line to include video and computer games.yesYes – suitable for industry life cycle stageYes – this strategy will distinguish Netflix from competitors Accessibility criteria The accessibility criteria is assessed based on customer reactions, risks of losses and returns on investments. Strategy optionsReaction of customersRisk of lossesReturns on investments Expanding subscriber base internationally – market developmentNo effect on customer reactionHigh – margins from international segment so far remain very low compared to domestic levels. Already the company has incurred huge losses from this expansion.Low – Broadband infrastructure is very poor in many international countries and pricing strategy may be seen as high in developing economies. Expanding rapidly in domestic market – market penetrationNo discernible effectLow – margins from domestic segments are very highHigh – the current low pricing policy is very attractive for new customers and entertainment consumption remains high Focusing squarely on online streaming business and producing some its content – product developmentPositive impact – provides customers with the convenience they need.Low – the industry is shifting online and customer subscription for online streaming is increasing.Very high – market shifting online and broadband infrastructure allows for streaming of high quality hence improving customer experience. Producing its content will reduce its dependence on content providers. Diversifying product line to include video and computer games.Positive – it will enhance customer experienceRelatively low due to lack of differentiation between competitorsHigh – the added feature will increase customer experience among consumers who like video games. Feasibility criteria Feasibility criteria involves examining whether Netflix has the internal capabilities and resources to support implementation of these strategic options Strategy optionsDo existing technological assets support this strategy?Does Netflix have enough financial resources to support implementation of this strategy?Is there enough information available for implementation of this strategy? Expanding subscriber base internationally – market developmentTechnically, Netflix’s content delivery network is able to support this strategy.Netflix still has enough financial resources to expand internationally, however, huge losses have been incurred in implementation of this strategyYes, there is enough information to implement this strategy, however, the losses incurred so far raises the question of whether it is a feasible option? Expanding rapidly in domestic market – market penetrationYes, Netflix’s content delivery network is able to support this strategyYes, the company still has enough funds for market penetration.Yes, Netflix has enough information to ensure success of this strategy. Focusing squarely on online streaming business and producing some its content – product developmentYes, Netflix has exceptional tools with intelligent analysis that enable it to detect faults in systems, improve on customer experience and handle increasing data traffic.There are enough financial resources to implement this strategy.Yes, Netflix has enough information. For example, when it created its original TV series â€Å"House of Cards†, Netflix knew that it would be a hit based on examining consumers viewing habits. Diversifying product line to include video and computer games.No, Netflix may not have the technical capabilities to produce computer games.However, there are enough financial resources to implement this strategy.Also, there might not be enough information to implement this strategy. Netflix may not have enough history data to base on since most consumers subscribed to watch movies and not play computer games. PART VI Description of Selected Strategy Netflix need to focus squarely on the streaming business and phase out the DVD mailing option from its product portfolio. It should be noted that movie industry is quickly moving online and the DVD business is bound to declines. This can be seen with the decline in Netflix’s domestic subscribers. Declining number of DVD subscribers while domestic streaming subscribers increase.[46] This is also very much consistent with Netflix’s generic business strategy of differentiation, cost leadership and providing customers with convenience. While the DVD business has in the past been very profitable compared to the online streaming business; there is a slow but inevitable decline in the DVD business as the industry moves towards online streaming.[47] The huge costs associated with production of physical discs, packaging costs and the high costs of running the DVD distribution centers will adversely affect the DVD business. Netflix contributing profit, DVD vs domestic streaming.[48] Focusing exclusively on online streaming will without doubt enhance these generic strategies by differentiating Netflix from brick and mortar stores such as Blockbuster and Redbox, and providing customers with the convenience that they need. Netflix has the internal capabilities and resources to carry out this strategy successful. For the company to successfully carry out this strategy, it has to be vigilant in supporting millions of connected devices used by consumers in online streaming.[49] From the operational perspective, Netflix has large, complex and highly distributed systems environments. The company has exceptional tools with intelligent analysis that enable it to detect faults in systems and improve on customer experience and handle increasing data traffic.[50] Also, Netflix need to pay more attention on creating its own original content. This will decrease its dependence on content providers. Netflix is guaranteed success in content creation since they have enough information about the content that customers are desperately in need of. This can be seen with its original TV series the â€Å"House of cards† and â€Å"Hemlock Grove†, both of which have received acclaim in the industry.[51] Netflix is able to determine if a particular TV series or movie is going to be a hit based on consumers viewing habits. This provides them with a huge advantage in content creation. However, this does not mean that Netflix should abandon its providers as its survival is largely dependent upon the variety of its content. Netflix still has to rely on its content providers to meet the needs of its large consumer base. Conclusion In conclusion, while Netflix is the most prominent provider of online streaming with operations in the US, Canada and in 42 countries in Latin America and Caribbean, it faces a number of political, economic, social and technological factors in the industry. From legal battles emerging form trademark, copyright and patent issues to social and economic factors such as the inability to feature the latest releases and stiff competition in the industry. The main issues and challenges that Netflix faces are the high bargaining power of suppliers and stiff competition from well-financed and innovative companies such as Apple, Google and Amazon. However, the company could pursue various strategic growth options to further consolidate its position in the industry such international expansion, domestic market penetration, product development and diversification. Based on the SAF framework, Netflix is better positioned to focus exclusively on online streaming business and developing its own ori ginal content. This will provide the company with the sustainable advantage that it needs in terms of reducing the suppliers bargaining power, consolidating its competitive position in the industry and increasing customer experience. Netflix’s overall situation is fairly attractive and somewhat sustainable. It remains the single largest source of internet traffic in the US, consuming 29.7% of peak downstream traffic. However, given the inevitable decline of the DVD business, the company should consider focusing their business model on online streaming and creation of original content. With the growing capabilities of broadband communication, which allow for faster downloads and streaming of content, the industry is quickly moving online. This does not mean abandoning its content providers. It should be remembered that Netflix’s survival is dependent on the variety of its content. Netflix should be savvier than ever by negotiating better agreements for online streaming, increasing the selection of titles and making it possible to stream more content including the latest releases. Reference Adhikari, V.K., Guo, Y., Hao, F., Varvello, M., Hilt, V., Steiner, M. and Zhang, Z., Unreeling Netflix: understanding and improving multi-CDN movie delivery. University of Minnesota. 2012. Carrol, H., Menenberg, A. and Kwok, I., Strategic report for Netflix, Inc. OASIS Consulting, 2009. Culp, C., Friedman, M., Lincoln, G., Reeve, Q and Matt, A., Netflix: past, present and future innovation. Entrepreneurship and Innovation Strategy, Available from http://faculty.tuck.dartmouth.edu/images/uploads/faculty/ron-adner/11EIS_Main_Project_-_Netflix_Paper.pdf, 2012. [Viewed on 12th December 2014] Datastax, Netflix gives users exactly what they want – every time. California, Datastax. 2014. Davis, R., Netflix, Amazon sued over web media patent. Law 360. New York Times. Available from http://www.law360.com/articles/81037/netflix-amazon-sued-over-web-media-patent, 2008. [Viewed on 13th December 2014] Doughty, M., Strategic management and organizational culture: how Netflix survived disaster. Lethbridge College, 2013. Erickson, M.C., Stallman, E., Kalt, D.J., and Guhr, A.W., Petition to deny of Netflix, Inc. Washington DC. Available from http://apps.fcc.gov/ecfs/document/view?id=7521819696, 2014. [Viewed on 22nd December 2014] Favaro, K., Strategy and Business: Netflix wasn’t all wrong. Available from http://www.strategy-business.com/article/cs00003?pg=all, 2012. [Viewed on 12th December 2014] Gaines, A., Accounting: Netflix, Inc.: a financial analysis. Available from https://www.lagrange.edu/resources/pdf/citations/2009/03Accounting_Gaines.pdf, 2009. [Viewed on 12th December 2014] Haberfellner, R., General management and organization lecture notes, Institute for General Management and Organization, Graz University of Technology, 2009. Hitt, M., Ireland, D., Hoskisson, R., Strategic management: competitiveness and globalization, cases. Cengage Learning, 2008. Vol. 2 Indiviglio, D., 3 big challenges facing Netflix. The Atlantic. Available from http://www.theatlantic.com/business/archive/2010/09/3-big-challenges-facing-netflix/63637/ 2010, [Viewed on 19th December 2014] Kopytoff, V.G., Shifting online, Netflix faces new competition. The New York Times. Available from http://www.nytimes.com/2010/09/27/technology/27netflix.html?_r=0 2010, [Viewed on 12th December 2014] Krengel, A., Dudek, A., Momboisse, R., Paik, T. and Martin, T., Netflix: a company analysis. Santa Clara University. Available from http://mgmtclarity.files.wordpress.com/2010/04/capstone_final_report.pdf 2010, [Viewed on 12th December 2014] Lew, J., Bowers, T.P. and Weiss, J., Netflix, Inc. Client report. Available from http://economics-files.pomona.edu/jlikens/SeniorSeminars/Likens2014/reports/netflix.pdf, 2014, [Viewed on 16th December 2014] Lieberman. D, Netflix Says it WillLet ViacomDeal Expire, Available from http://www.deadline.com/2013/04/netflix-viacom-networks-dealexpire/ 2013, [Viewed on 20th December 2014] Mavinkurve, R., Becker, J. and Christensen, B., Improving Netflix’s operational visibility with real-time insight tools. The Netflix Tech Blog. http://techblog.netflix.com/2014/01/improving-netflixs-operational.html 2014, [Viewed on 23rd December 2014] Mick, J., Netflix accuses Comcast of ripping off customers, files to block merger. Daily Tech. Available from http://www.dailytech.com/Netflix+Accuses+Comcast+of+Ripping+Off+Customers+Files+to+Block+Merger/article36453.htm 2014, [Viewed on 12th December 2014] Mourdoukoutas, P., Can Netflix correct its strategic mistakesForbes. Available from http://www.forbes.com/sites/panosmourdoukoutas/2011/10/10/can-netflix-correct-its-strategic-mistakes/ 2011, [Viewed on 12th December 2014] Netflix, Netflix company profile. Available from http://netflixcompanyprofile.weebly.com/ 2014, [Viewed on 26th December 2014] Reisinger, D., Netflix streaming: mighty popular but sadly lacking. CNET. Available from http://www.cnet.com/news/netflix-streaming-mighty-popular-but-sadly-lacking/ 2012, [Viewed on 13th December 2014] Roettgers, J., The slow but inevitable decline of the Netflix’s DVD business. Available from https://gigaom.com/2013/10/21/when-will-netflix-kill-its-dvd-subscriptions/ 2013, [Viewed on 22nd December 2014] Sanders, M., Why is Netflix suing blockbusterLegal Zoom. Available from https://www.legalzoom.com/articles/why-is-netflix-suing-blockbuster 2009, [Viewed on 13th December 2014] Shih, W., Kaufman, S. and Spinola, D., Netflix. Harvard Business School Case 607-138, Study Series 9, 2007, pp.1-15. Thompson, A., Peteraf, M., Gamble, J.E, Strickland, A.J., Janes, A. and Sutton, C., Can Netflix recover from its strategic mistakesIn: crafting and executing strategy: the quest for competitive advantage University of Alabama. McGraw-Hill education, 2013. Waterman, D., Sherman, R. and Wook Ji, S., The economics of online television: industry development, aggregation, and â€Å"TV† everywhere. Bloomington, USA, Indiana University, 2013. How to cite Can netflix recover from its strategic mistakes?, Essay examples

Use of Arts in the Second World War by Nazi

Introduction Art can be defined as the deliberate arrangement of things in a manner that influences an individual’s senses, emotions and intellect (Stokstad, 1995). Art has long been used as a form of universal communication. In politics, art is mainly used to advance propaganda.Advertising We will write a custom research paper sample on Use of Arts in the Second World War by Nazi specifically for you for only $16.05 $11/page Learn More Political art may refer to human creations that create a visual or hearing experience with the intension of presenting a political view (Rhodes, 1996). The term propaganda has no universally agreed meaning as it may be used to refer to a variety of persuasions. However, it can be generally described as the â€Å"art of communicating with the aim of influencing the attitude of a community toward some cause or position in order to benefit oneself or one’s group† (Rhodes, 1996, p. 45). Propaganda has lon g been used to advance political agenda, and this is responsible for its negative connotation. Propaganda as its known today, relates to the techniques that were employed by Nazi during the Second World War. This paper seeks to establish the use of art in politics and especially its use to advance propaganda. The paper will mainly focus on how Nazi used art/propaganda during the Second World War. Use of art in politics Art has been used to advance political agenda since the advent of human civilization ad development of complex societies. There are many instances where literature, films, songs and visual art are used to communicate political views. Depending on the political system, artists can either be paid or ordered to create works that are used to advance political agenda. The success of political art is measured by how the message influences the intended audience. Use of Art/propaganda by Nazi before and during the Second World War Nazi officials formulated a propaganda strate gy long before the Second World War. A ministry of public enlightenment and propaganda was created in 1937 with a mandate of using several themes to create external and internal enemies (Hitler, 1999). The external enemies in this sense comprised countries that had played a part in getting Germany to sign the treaty of Versailles. The internal enemies mostly comprised Jews and other immigrant groups. Media The media was very much used to spread the Nazi Propaganda. Below is a description of the different types of media that were used and how.Advertising Looking for research paper on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Newspapers The NSDAP has its official newspaper identified as the Volkischer Beobachter (People’s ob) which was launched in 1920 (Lighgtboy, 2004). It was mainly used to spread Nazi ideology by mainly writing scathing articles that were directed towards the weakness of parliamentary systems, Jewish evil b ehaviors and the national humiliation of the Versailles treaty among other topics (Rhodes, 1996). The newspaper’s main role was attack opponents in the political arena and the Jewish community. The Volkischer Beobachter was later merged with the Der Angriff, a daily Newspaper run by joseph Goebbels (Rhodes, 1996). The Der Angriff attacked political opponents and Jews through disgusting cartoons. The paper also glorified Nazi heroes such as Adolf Hitler. When Hitler assumed power in 1933, all media laterally came under complete Nazi control. Propaganda Newspapers were also established in the Nazi occupied states. In Ukraine, all the existing newspapers were ordered to print articles sourced from German agencies. This was intended to spread an anti-American and anti-British ideology. Speeches Hitler and the Nazi party relied heavily on the spoken word to pass their ideology to the masses. In the mein kampf, Hitler alleged that the he had discovered that speaking was a much more convenient way communicating to the people. People did not read things readily but would strive to hear speakers. Speakers would get the appropriate feedback and adjust appropriately to keep in touch with the masses. Hitler was well known for his oratory and this played a major role in his ascend to power. Speakers were also vital for passing information that was intended specifically for the German population as this was not easily accessible in comparison to other forms of media. The speakers were under the ministry of propaganda and were provided with the specific information to say to different groups of people. Posters Posters were central to the Nazi propaganda ideology. They were not only used to gain popular support in Germany but also in the occupied territories. Posters were advantageous in several ways. They could easily be manipulated to have a strong visual effect so as to attract attention easily. Unlike other forms of propaganda, posters could not be avoided by the t argeted audience. Imagery was used to show Nazi youth and the SS as heroes with illumination to produce opulence (Rhodes, 1996).Advertising We will write a custom research paper sample on Use of Arts in the Second World War by Nazi specifically for you for only $16.05 $11/page Learn More Posters were placed in several strategic areas including schools. For instance, school posters would show an â€Å"institution for the feeble-minded on the other hand and houses on the other, to inform students that the annual cost of the institution would build 17 homes for healthier families† (Lighgtboy, 2004, p. 68). Films The Nazi party produced a lot of films to promote their agenda. The films featured several themes such as the virtue of the Nordic or Aryan, the strength of the military and the German industry, and the evils of those who were perceived to be enemies (Rhodes, 1996). Film was part of the strategies employed by the ministry of propaganda and w as allocated a fully functional department. The department controlled filming activities including the issuance of licenses prior to film production. In some instances, â€Å"the government would handpick actors for a film, provide financial support and offer tax breaks to the producers† (Rhodes, 1996, p.87). Self censorship was encouraged among film producers through schemes such as awards for films that were seen as valuable to the Nazi regime. Under Nazi rule, almost all filming activities were nationalized by controlling the filming agencies. Some agencies however managed to escape by providing a certain version to the director of film department and producing a completely different version (Lighgtboy, 2004). Under the Nazi rule, most schools were installed with motion picture projectors to act as a propaganda tool. The films that were specifically produced to influence school going children were termed â€Å"military education† (Hitler, 1999, p. 102). Books Nazi p arty and its supporters wrote many books. It’s important to note that the beliefs and ideas of Nazi had existed in Germany as early as 19th century. Most of the â€Å"beliefs that were to be associated with Nazi such as German nationalism, eugenics and anti-Semitism had existed in form of books since the 19th century† (Rhodes, 1996,p. 37). Nazi’s own publications borrowed a lot from this existing works. One of the most conspicuous books is the Mein Kampf, a book that was authored by Adolf Hitler about his own beliefs (Rhodes, 1996). The book gave a detailed account of ideas that would later spark the Second World War. Hitler’s book borrowed a lot from â€Å"The Crowd: A study of the Popular Mind† a book that was written by Gustave Le Bon in 1895 (Hitler, 1999, p. 33). The book must have been of interest to Hitler as it described how irrational crowds could be controlled using propaganda.Advertising Looking for research paper on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many other books such as Rassenkunde des deutschen Volkes written by Hans Gunther and Rasse und Seele by Dr Ludwig Clauss, tried to show the superiority of the Nordic or Aryan while identifying other communities as inferior (Rhodes, 1996). As a strategy to spread its propaganda, the Nazi regime ensured the use of such books as teaching texts in all schools. Geopolitical atlases stressed the schemes advanced by the Nazi party; they showed Germany as an encircled country that was at risk of being overrun. The atlases showed the dangers posed by the Slav nations, depicted as being sympathetic to ideologies of enemy countries (Lighgtboy, 2004). Germany was shown to have a dense population compared to the Eastern regions of Europe; they emphasized the need for Germany to expand to these regions. Math text books had so many military applications and employed the use of military words in problem solving. Other subjects â€Å"such as physics and chemistry also concentrated on military appl ications, and grammar lessons were heavily made of propaganda sentences† (Lighgtboy, 2004, p. 150). In the occupied areas of France, German agencies ensured that German works were translated and made available. English books were banned, except for the classics (Lighgtboy, 2004). Majority of works done by the Jewish were banned, except for important scientific works (Rhodes, 1996). Comics Comics were used to spread propaganda both in Germany and the Nazi occupied countries. One notable comic book was the Vica series that was produced during the Second World War. The Vica was produced in the occupied territory France territory. The Vica series were primarily intended to act as a propaganda tool against the allied forces (Rhodes, 1996). The series were published by Vincent Krassousky and they showed how the Nazi influenced and thought about the French society (Lighgtboy, 2004). Magazines In 1939 and the period after, a representatives of the Nazi regime provided guidelines on wh at topics magazines were to write on (Lighgtboy, 2004). There were several other publications that were owned by Nazi and were used to propagandize the German society. Neues Volk was published by the office of racial policy and contained racial propaganda (Rhodes, 1996). The magazine was mainly composed of articles criticizing the Jews and other races while praising Aryan types and portraying them as ideal. The Signal magazine was one of the main propaganda magazines published during the Second World War. The magazine was made available in all occupied and neutral countries. The magazine was in circulation from April 1940 to March 1945 (Rhodes, 1996). The magazine was published in up to twenty different languages and was the highest selling war time magazine. The magazine was well budgeted for by the ministry of propaganda. It was intended to create an illusion in the mind of the reader that Germany under the rule of Nazi as the greatest model of western civilization. The paper talk ed of â€Å"Germany and its allies as the humane liberators of occupied states† (Stokstad, 1995). The magazine would sometimes carry articles with pictures showing intense battle scenes. Unlike other magazines, Jews were hardly depicted in the Signal. The NS-Frauen-Warte was a woman’s magazine (Rhodes, 1996). The magazine had several topics that stipulated the roles that women were required to play by the Nazi regime. The magazine carried articles that attacked intellectualism and encouraged women to have more children (Hitler, 1999). They discussed what Nazi had done or would do for women and urged them to play bigger roles in the war. Other ladies’ magazines such as the Das deustche Madel recommended masculine activities for the girl child. The Das deutsche Madel, propagandized German women to be more active and masculine (Rhodes, 1996). Radio Many scholars have argued that Nazi pioneered the use of radio as a genocide tool. Indeed it can be established that N azi officials relied a lot on radio broadcasts to spread propaganda even before they came to power. During the Second World War, Nazi radio broadcasts were mainly divided into internal and external broadcasts. Millions of cheap radios were manufactured under a program subsidized by the government and sold to the masses at affordable prices. By the beginning of the Second World War, â€Å"more that 70% of German households had radios†, mainly the cheaper models that was limited in range so as to deny the citizens a chance of listening to foreign broadcast (Lighgtboy, 2004). Loudspeakers were employed to play radio broadcasts in public places and places of work (Rhodes, 1996). Different non propaganda elements were introduced by Nazi so as to ensure that citizens continually listened to the radio. Music, advices and tips were the main form of entertainment used by Nazi. The Nazi regime employed the use of radio to send messages to â€Å"occupied territories and enemy countries † (Lighgtboy, 2004, p. 45). The UK was one the main countries targeted by Nazi broadcasts. William Joyce was one of the broadcasters used by the German government to air propaganda views in English. He went to Germany in 1939 where he initially read the News in English but later played a major role in broadcasting propaganda during the Second World War (Rhodes, 1996). He was captured after â€Å"the world war and executed in 1946 for treason charges† (Lighgtboy, 2004,p. 167). Several other countries such as the US and France were victims of propaganda broadcasts. Radio Paris and radio Vichy were the main tools of propaganda in France (Rhodes, 1996). Fine arts The Nazi used fine arts as symbols of creating ideals. Sculptures were used to basically to represent Nazis racial theories where common nude male sculptures were used to portray the ideal Aryan race (Rhodes, 1996). There were landscaping paintings that were mainly displayed in the art Exhibitions that were carried even during the war. Explicitly political paintings and anti-Semitic paintings were rare. Conclusion This paper sought to define political art, identify how it’s used in politics and give a detailed account of how it was used by Nazi during the Second World War. Indeed it has been established that art has been used in politics for a very long time to spread propaganda. The paper has also established that Nazi used art intensively to influence people both in Germany and elsewhere. Nazi used different forms of art to spread their propaganda. The most notable ones include Newspapers, speeches, radio, magazines, films, posters and fine arts. References Hitler, A. (1999). Mein Kampf. Boston: Houghton Miffin. Lighgtboy, B. (2004). The Second World War: Ambitions to Nemesis. New york: Routledge. Rhodes, A. (1996). Propaganda: The art of persuasion: World War II. New York: Chelsea House Publishers. Stokstad, M. (1995). Art History. New York: Harry N. Abrahams Inc. This research paper on Use of Arts in the Second World War by Nazi was written and submitted by user Helena Rosa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bush at War essays

Bush at War essays Through a series of one-on-one interviews, Woodward fleshes out these advisers, the key architects of Bush's foreign policy. Vice President Dick Cheney is seen mostly as a man of principle, utterly convinced that the United States will soon be targeted for another terrorist attack. According to Woodward's account, this conviction spurred Cheney to read all intelligence reports avidly, making him an ideal ad informed counsel to the president immediately after the attack. However, this fear interferes with Cheney's objectivity, leading the vice president to form an alliance with Donald Rumsfeld against Colin Powell. Powell is portrayed as a man with little administrative support, the one often thrown into diplomatic battles. CIA director George Tenet is the obliging lackey. Only Condoleeza Rice, who rarely engaged in backroom politicking with the boys, is spared from Woodward's more scathing Through these behind-the-scenes accounts, Woodward depicts an administration that is the antithesis of its predecessor's cautious approach to terrorism. Even prior to September 11, Woodward contends that the Bush administration shows a stronger willingness to engage in military maneuvers. The author crystallizes this approach in the Bush doctrine, which states that the United States will hold "no distinction between those who planned these acts and those who harbor them." This book confirms the belief of war critics who contend that the administration's response to the September 11 attacks were premature and overblown. The pragmatic Colin Powell argued strongly for the need for public support. However, Powell's emphasis on "practicalities and priorities" was cast aside in favor of other official who were determined to war, first against Afghanistan. In a provocative statement, Woodward further states that many officials wanted to attack Iraq as well, as a form ...

DePaul University Admissions and Acceptance Rate

DePaul University Admissions and Acceptance Rate With an acceptance rate of 70%, admission to DePaul University is largely accessible for hard working high school students with solid academic records. DePaul is test-optional, so students are not required to submit scores from the SAT or ACT. Additional application materials include a high school transcript and a completed application form.  Students can apply using the Common Application.​  Interested students should check out the DePaul admissions webpage and are encouraged to visit the campus. Will You Get In? Calculate Your Chances of Getting In  with this free tool from Cappex Admissions Data (2016) DePaul University Acceptance Rate: 70%GPA, ACT and SAT graph for DePaulDePaul has test-optional admissionsTop Illinois colleges SAT comparisonBig East SAT comparison chartBig East ACT comparison chartTop Illinois colleges ACT comparison DePaul University Description DePaul Universitys 24,000 students make it the largest Catholic university in the country, and one of the largest private universities. DePaul was founded by the Vincentians in 1898, and the school remains committed to providing educational opportunities for students from a wide range of social and economic backgrounds. One in three undergraduates are first-generation college students, and students come from 100 different countries and all 50 states. DePaul takes advantage of its location in Chicago to provide students with hands-on, practical learning experiences. The university has one of the highest rated service-learning programs in the country. It has received awards for excellence in diversity and as one of the best places for women and diverse managers to work. In athletics, the DePaul Blue Demons compete in the NCAA Division I  Big East Conference. Popular sports include soccer, basketball, track and field, and tennis. Enrollment (2016) Total Enrollment: 23,110 (15,407 undergraduates)Gender Breakdown: 47% Male / 53% Female86% Full-time Costs (2016  - 17) Tuition and Fees: $37,626Books: $1,104 (why so much?)Room and Board: $13,387Other Expenses: $2,364Total Cost: $54,481 DePaul University Financial Aid (2015  - 16) Percentage of Students Receiving Aid: 97%Percentage of Students Receiving Types of AidGrants: 96%Loans: 59%Average Amount of AidGrants: $19,085Loans: $6,865 Academic Programs Most Popular Majors:  Accounting, Communication Studies, Finance, General Studies, Management Sciences, Marketing, Political Science, PsychologyWhat major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Transfer, Retention and Graduation Rates First Year Student Retention (full-time students): 85%4-Year Graduation Rate: 59%6-Year Graduation Rate: 73% Intercollegiate Athletic Programs Mens Sports:  Basketball, Soccer, Golf, Tennis, Track and Field, Cross CountryWomens Sports:  Soccer, Volleyball, Track and Field, Tennis, Softball, Cross Country, Basketball Data Source National Center for Educational Statistics If You Like DePaul, You May Also Like These Schools University of Chicago: Profile | GPA-SAT-ACT GraphNew York University: Profile | GPA-SAT-ACT GraphPurdue University: Profile | GPA-SAT-ACT GraphUniversity of Michigan - Ann Arbor: Profile | GPA-SAT-ACT GraphBoston University: Profile | GPA-SAT-ACT GraphIndiana University - Bloomington: Profile | GPA-SAT-ACT GraphUniversity of Iowa: Profile | GPA-SAT-ACT GraphDominican University: Profile  Columbia College Chicago: Profile | GPA-SAT-ACT GraphUniversity of Illinois at Chicago: Profile | GPA-SAT-ACT Graph

Young and restless in china Essay Example | Topics and Well Written Essays - 750 words

Young and restless in china - Essay Example doctrine and emergence of open trade economic system based on the capitalism, current Chinese capitalist economy presents immense opportunities for personal growth and prosperity. However, in the process of materialistic growth and development, Chinese youth finds itself stuck in the middle of clashes between traditional Chinese values and rapidly growing Western ideologies in the country (Williams & Dietz, 2008). The documentary has captured this struggle of a young Chinese generation to balance between the old and new virtues through the stories of nine young Chinese people. Out of these nine, the present paper analyzes the story of one character, Miranda Hong who is a successful marketing executive in advertising branch of a mutual fund corporate company (Williams & Dietz, 2008). Miranda Hong is an ambitious, young woman. She has been always dedicated and serious about her life goals, work, and career. However, since the early young age, she had to take some crucial decisions which significantly influenced her career progress. In 2003, Miranda successfully completed her MBA from the business institution in Shanghai, which is considered as one of the topmost and reputed universities in the country. Soon after her graduation, Miranda had to take a critical decision whether to settle in Shanghai or return to Beijing. Miranda’s husband and parents live in Beijing. In terms of her career, Shanghai was the best choice to live as there were vast opportunities. Despite being aware of this fact, Miranda Hong opted to return to her family in Beijing, giving priorities to her family duties and responsibilities rather than own career (Williams & Dietz, 2008). Further, while working in a mutual fund investment company, Miranda faced a dilemma of continuing or quit ting the job. Miranda was working in an advertising section of the company and working on the projects which were meant to promote the company’s mutual fund policies, focusing common and senior citizens.

Environmental Literacy and Sustainability Essay

Environmental Literacy and Sustainability - Essay Example However, many economists disagree with this approach, claiming that constraints on the use of natural resources will inhibit the advancement of modern and creative societies (Allen, Tainter, & Hoekstra, 2003). It has been commented upon that the current discourse may be confounded by political biases, which serve only to limit the ability of societies to plan for a sustainable future (Allen, Tainter, & Hoekstra, 2003). It is generally conceded within the ecological community that there are limits to the human ability to produce and consume of the natural environment. Present research concerns are oriented at global unsustainable development and the threat to human survival within the 'earth household' (Allen, Tainter, & Hoekstra, 2003). From the research findings has arisen an emphasis on sustainability education, both at the academic level, and at the level of the every-day consumer or the corporate executive, all of whom are inter-connected systems of the global ecosystem called Earth. Hence, it is anticipated that this paper will; provide the reader with a reflective review of past and present human activities impact within ecological systems; extend the reader's insight into the core elements of biophysical ecology; inform teacher/researchers about ways to enhance sustainability education; and to contribute toward raising the awareness of consumers as to the critical need for sustainable lifes tyles, industry and economic-political institutions.First, this paper will review the definitions of terms common to sustainability discourse, such as environmental literacy and sustainability. Secondly, three popular theories of sustainability will be outlined. Next, the implications of these theories in regard to ecological education will by highlighted. Finally, a conclusion will synthesize the main points of this paper, present recommendations for future research directions, and emphasize the importance for ecological education in 21st century living. Landscaping the Discourse Environmental literacy Gaining momentum during the early 1970s, the concept and application of environmental literacy has achieved depth and comprehensiveness, and has been adopted into education systems of many industrial and developing nations (Goodland, 2002). In North America, over 1.5 million primary to secondary teachers deliver and participate in environmental education (EE) courses. As such, numerous models of how best to present new information regarding environmental behaviors have been developed. An emphasis is placed on positive engagement of the student will novel forms of new knowledge about ecosystem energetics and the value of biodiversity. However, it had been pointed out by Golley (1998) that, in general, North Americans are unable to articulate environmental knowledge that could be put to practical use such as protecting community health and natural resources, empowering people to live for a sustainable future. Ironically, the discrepancy between public support for EE, and actual sustai nable behaviors, has occurred for over three decades (Golley, 1998). Humans have been remiss in the application of environmental knowledge and some attribute this to a deep believe within industrial cultures that nature is an object to be used, exploited and profited from. Unfortunately, this mindset appears to be embedded across academic

Advertising is a form of communication intended to persuade an audience

Advertising is a form of communication intended to persuade an audience Advertising is the non-personal way of communication of information more frequently than not paid proposed for and usually influential in nature about products, services or ideas by renowned sponsors through the a variety of media. It is a presentation of idea, manufactured goods, or organization, in order to induce persons to approve, buy, or support of it. Advertising is also defined as paid form of any promotion conveyed from side to side an accumulation medium that viewers are more likely in the course of paying attention and consideration in the subject matter of the advertising conceded through their selected medium and it is explained to be part of the marketing mix in the promotional tools. The globalization of competition, saturation of markets, and development of information technology have enhanced customer awareness and created a situation where long-term success is no longer achieved through optimized product price and qualities. Instead, companies build their success on a long-term customer relationship. According to former studies, it can cost as much as six times more to win a new customer than it does to keep an existing one. Hence, the increase and retention of loyal customers has become a key factor for long-term success of the companies. The main emphasis in marketing has shifted from winning new customers to the retention of existing ones The Von Restorff effect was identified by Hedwig von Restorff in 1933. She conducted a set of memory experiments around isolated and distinctive items, concluding that an isolated item, in a list of otherwise similar items, would be better remembered than an item in the same relative position in a list where all items were similar. There can also be a reverse effect here. You remember the unique item, but the attention that it grabs from you is removed from other items thus you may in fact remember less overall. Hedwigs work relates to Gestalt, where she related it to the Figure and Ground principles. Attention is usually captured by salient, novel, surprising, or distinctive stimuli. These may be used to enhance the von Restorff effect. In the attention age, when the plethora of media around us is constantly battling for a moment of our time, advertisers make much use of this principle, each vying with the other to stand out from the crowd and hence be remembered by the target audie nce. The Von Restorff effect is also called the Isolation Effect or the Distinctiveness Principle. The same principle has also been described as prominence effects. Traditionally there are two approaches to treating customer loyalty trough advertising. Some researchers have investigated the nature of different levels of loyalty through retention; others have explored the influence of individual factors on loyalty. In this paper, both treatments are combined to investigate which specific factors in the telecommunication sector influence the loyalty rate of the various customers segmented by loyalty. The potential for establishing loyalty depends on the object (i.e. product or vendor), on the subject (customer) or on the environment (market, other suppliers, etc.). In broader term, for both, customer and manufacturing products firms, a firms ability to distinguish its products as of competitors and to build success brands is critical for achievement. As a consequence, firms may use more on their marketing infrastructure to raise the sales by attracting more consumers to the product group as a whole as healthy as by convincing current consumers to switch their purchases as of competitors products to the firms brand. Moreover, firms by means of strong brand names may be clever to charge best prices based on the additional worth of the brand which would too improve the firms profitability. Therefore, firms that connect in heavy marketing communication activities in advertising may show performance that is improved than those investing less powerfully in marketing infrastructure. In a bigger scenario the advertisement is treated from two viewpoints: as advertisement specialists and customers. Advertisement specialists create decisions incident to preparation, creation and transmission of the advertisement. Customers on the other hand act in response to the advert which advertisement specialists have produced and the presented them. Following incorporating these two perspectives we be able to state that constant communication of advert and customer is experiential in the advertisement procedure. As marketing specialists move particular message to the customers while advertise incredible, the advertisement might be called communication procedure There are several other reasons for a customer to respond absolutely to advertising. Advertising has the apparently magical property that persons whose tastes are most excellent served by a known brand are those most probable to observe an ad intended for that brand. Advertisers decide the media in which they advertise in fraction to maximize the purchase likelihood intended for their brand. In result the producer distributes his advertisements among media so that the communication is seen by persons who are most probable to repeat buy the particular brand. Advertising efficiency depends on users receptivity towards an ad and on their approach towards advertising. For turn out advertisement found out, persons respondents with more positive attitudes towards advertising recalled a higher numeral of advertisements the day exposure. In the internet, it is recurrent that advertising is used with levels of forced contact than only static banners whose level would contrast to print adverti sing of some type. Since higher intrusiveness leads to ad evasion and irritation, a fewer favorable attitude among customers advertising can be supposed. Presumptuous that the overall approach towards internet advertising is fewer favorable than towards print advertising, lower ad reminiscence can be expected. Customer Preference and acceptance in optimistic conditions mean the identical obsession but it is positive to keep the fad in mind with penchant notice to indicate choices between unbiased or valued options with receipt representing a readiness to stand the condition or less desirable options Advertising is an imperative social phenomenon. It stimulates economic activity models, consumption, life-styles and an assured value orientation. Customers are confronted with daily amount of advertising in numerous media. With the constant hit of different marketing media, it is presumable that it will have an effect on society and individualism as a whole. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization. Companies understand that marketing has an important role in their overall accomplishment. They recognize that if there are any functions near to customers its either Marketing or Sales. Sales develop into a direct interface among products of companies and customers, and on the other hand marketing is an indirect function between company and customers. Most researchers have implicitly assumed that a consumer uses the same criteria to evaluate all brands in a product class in Von Restorff effect. This study views the consumer as a more flexible information processor. The attributes an individual recalls or uses to evaluate a brand in a product class may vary. To some extent, attributes may be influenced by the advertisement the consumer sees for the brand. There has been a strong support for the espousal of consumer retention in as one of the key performance indicators in Von Restorff effect. It has found that there is a high association between customer retention and the profit earn by the industries. The fragmentation of media choices and the active nature of the marketplace, tied with an enlarged number of additional demanding and prosperous consumers, brought bigger challenges to marketing practitioners in keeping hold of their regular customers. An advertisement may provide information about a brand on several attributes. Attention getting services such as bold type and arrows can draw attention to a particular attribute and away from others. Advertisement induced recalls may or may not translate into product use during a subsequent brand evaluation. Marketers have implicitly assumed that people who see advertisements encouraging recall of specific brand attributes will increase their use of that information for brand evaluation. One example of this is using recall of a claim to test advertisement effectiveness. Yet research in social cognition indicates that enhanced recall of an attribute does not necessarily imply increased emphasis on that attribute during a subsequent brand evaluation in Von Restorff effect. In advertising, to get the attention of the packaging is the most important medium of communication because it reaches almost all buyers in the category and is present at the crucial moment when procurement decision is made; and buyers are actively involved with packaging as they examine it to obtain the information they need. A well suited packaging material works as an instrument to differentiate a product from a wide range of other products having similar qualities and helps customers to finalize his buying behavior. It can be claimed that package performs a vital role in marketing connections and can be treated as one of the most major feature to pursue consumers purchase judgment. In this context, seeking to optimize the effectiveness of package in a buying place, the researches of package, its elements and their impact on consumers buying behaviour became a relevant issue. Due to emergent self-service and altering customers standard of living, their life style the awareness in package that includes size, quantity, color, shape as a mechanism of sales advertising and stimulator of spontaneous purchasing behavior is rising more and more. So package carries out an imperative role in advertising communications, in particular in the spot of sale and it is treated as the most significant features influence purchase decision of consumers. Earlier study has shown that there is no agreement on categorization of package basics as well as package impact on purchase decision of consumers. The effects of prominent information in an advertisement may be mediated by several individual and situational factors that may mediate the relationship between prominence in an ad and the evaluative criteria used. Advertisements are read both by consumers who are interested in evaluating the advertised brands (brand processing) and by those who are not (non brand processing). Attribute information in an advertisement may be processed differently under brand processing and under non brand processing conditions. Color is one of the most important non verbal signs. The impact of colors for the marketers through advertisement is very well recognized. When it is about products, it is become aware as one of the foreseeable signs of the whole look of products that also have an impact on the sales success of a product. Nowadays, it is fairly clear that products must not be designed just in order to meet up the functional needs of the customers but at the same time it must be attractive and eye catching as well. That is the main reason design is accentuate as a key marketing element. Conversely, colors do not merely lie in the aesthetics as it is strained that colors have two additional essential functions from a marketing viewpoint. The first use, it is suggested that colors draw attention to themselves by implying that color is the most necessary visual element in advertising. The subsequent purpose of colors that is highlighted is the position of colors as a way of communication. Hence, it is de clared that colors have the skill to express meanings predominantly while it comes to such marketing phenomenon as advertising and packaging. The graphics are any lines, metaphors, symbols, snaps, and text that narrate to the brand name. The most ordinary graphics in advertising are applications of figurative representation and abstract symbolization with the exclusion that make use of design drawings the most. Characteristics of design fundamentals may be grouped as functional and visual elements. Visual include form, text, pictures, colors and decorations and functional elements comprise structural designs (store, protect, reclose and open), material designs (display value and emotional appeal), volume designs (economy). Advertisement must also draw customer attention with visual elements that please consumer psychosomatic desires other than their main functionalities Consumer attitude is a blend of perceptions, values and attitude. The customer must initial distinguish the product and then focus beliefs and values on top of the product and make a choice and then decide to purchase or not. Beliefs are more susceptible to marketing than values for the reason that beliefs are subject matter to emotion and knowledge. Self perceptions of familiarity may affect the individuals use of stored product class knowledge to interpret and integrate new brand information. This approach to familiarity is phenomenological; it focuses on the individuals subjective perceptions rather than on an objectively verifiable reality. There is evidence that self perceptions of familiarity are not equivalent to objective measures of expertise or knowledge and that these self perceptions affect processing. If prominence directs subjects attention to a key attribute, it may direct attention away from other, non prominent attributes in the ad and this may, in turn, decrease recall of non prominent attributes. An individuals evaluation task while viewing an advertisement may affect the processing that occurs during exposure. Brand and non brand tasks may involve different processes, but both may facilitate the use of prominent information. Prominent information may greatly affect processing for those using a brand processing strategy. If prominent aspects of a stimulus are weighted more heavily in evaluations because they receive more attention during exposure, they might be used more by consumers who are focusing on the brand and its attributes-in other words, those processing for brand evaluation. Work in political science has found that people who are interested in politics and must decide for whom to vote are more likely than other people to be affected by the agenda-setting ability of mass media Prominence may direct attention to particular stimuli or to particular aspects of stimuli. Under some circumstances, prominent stimuli may affect evaluations by directing processing. Researchers in political science provide some evidence by examining the agenda-setting role of the media during elections. The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. Numerous empirical studies demonstrate that readers perceptions of issue importance-as measured by self-report rating scales and open-ended elicitations reflect the emphasis these issues have received in the media to which they have been exposed. This does not mean that the media have affected voters priorities; perhaps people seek out media that concentrate on issues they feel are important. In addition to uncertainty about the direction of causal influence, we must also as-certain the strength of the link between issues people say are important and those they actually use to evaluate and elect candidates. Evidence shows that this link may be rather strong. If this is so, the agenda setting function of the media may provide an example of prominence affecting the degree to which some issues affect attitudes although, of course, media effects may also be due to direct arguments asserting that particular issues in news stories are the important ones. Customer satisfaction and retention are the key elements for the planning of the marketing in view of the fact that satisfaction does sway customers intention to re-patronage the restaurant. Therefore, marketers are supposed to look into the issues that would have an effect on customer satisfaction intensity. Besides, as customer prospect are altering over time and it is advised to determine the customer satisfaction and expectation on regular basis and grip complaints timely and effectively. An individuals evaluation task while viewing an advertisement may affect the pro-cessing that occurs during exposure. Brand and non brand tasks may involve different processes, but both may facilitate the use of prominent information. Prominent information may greatly affect processing for those using a brand processing strategy. If prominent aspects of a stimulus are weighted more heavily in evaluations because they receive more attention during exposure, they might be used more by consumers who are focusing on the brand and its attributes-in other words, those processing for brand evaluation. Work in political science has found that people who are interested in politics and must decide for whom to vote are more likely than other people to be affected by the agenda-setting ability of mass media. Prominent information may also greatly affect processing for those using a non brand processing strategy. Someone called upon to evaluate a brand after processing the ad with such a strategy may simply use whatever information about the advertised brand pops into his head first-that is, whatever is most easily recalled. In such a case, if prominence affects the attributes recalled, it may affect the criteria used to form attitudes as under low involvement, advertising influences brand choice by changing the salient attributes of the advertised brand. Self perceptions of familiarity may affect the individuals use of stored product class knowledge to interpret and integrate new brand information. This approach to familiarity is phenomenological; it focuses on the individuals subjective perceptions rather than on an objectively verifiable reality. There is evidence that self-perceptions of familiarity are not equivalent to objective measures of expertise or knowledge and that these self perceptions affect processing. Those who consider themselves familiar with a product (high subjective familiarity) may feel they have stored criteria for brand evaluation. They are aware of their stored product knowledge and may use it to interpret and integrate attribute information presented in an advertisement. In contrast, consumers who consider themselves unfamiliar with a product (low subjective familiarity) may feel they lack stored evaluative criteria. Such consumer may not attempt to use whatever knowledge they do have when presented with da ta about a new brand, feeling that it is useless to try to evaluate such information. Product specific attributes may seem confusing and meaningless; instead, they may use information in the advertisement that is not product-specific. In some cases, they may use information about attributes that are normally used to evaluate objects in a more general class of products to which the unfamiliar product belongs or is related. For example, a consumer who feels s/he doesnt know anything about shaving cream might use attributes appropriate for evaluating toiletries in general-such as scent-or those frequently found useful in evaluating products in general, such as price. In other cases s/he may, consciously or unconsciously, base brand attitude on evaluation of the advertisement itself. Thus self-perceptions of familiarity may affect the use of attribute information in an advertisement, and consumers who consider themselves unfamiliar with a product may be relatively unaffected by prominence. They may find all product-specific attributes too confusing and meaningless to use, regardless of accessibility. In contrast, consumers who consider themselves familiar with a product may be affected by prominence; they may find it easy to integrate a new piece of information with stored data and may have the confidence to do so. If prominence affects the accessibility of this information, it may affect its use by this group. A brands advertising can affect both the brand attributes recalled and those used for subsequent evaluations. In addition, advertisement induced recall due to an attention focusing tactic does not necessarily imply increased emphasis on that attribute during a subsequent brand evaluation. This suggests that it is useful for marketers to distinguish between processing which leads to recall and that which leads to attitude formation. The results imply that availability and use in attitude formation are not equivalent; elicitation procedures may not be appropriate techniques for obtaining the attributes used to evaluate brands. Advertisers must always be on the lookout for new techniques or approaches to adequately disseminate their messages, and brand placement is becoming a more widely used form of communication. This practice has been a standard in the film and television industry and is now making its mark in the video game industry. Traditional media are losing speed, and thus the use of non-traditional media as a form of communication is becoming much more interesting for advertisers. To compete, it is almost becoming a must for advertisers to be present in these new forms of media and entertainment. Young adults are watching television less and less. This phenomenon is due to the emergence of new technologies such as personal video recorders (PVR), leading people to watch their favourite TV channels off line. Once viewers have recorded these programs, they can watch them without any advertising breaks. The audience fragmentation resulting from the emergence of specialized channels has also complicate d the task of any advertisers attempting to reach mass numbers of people. Brand placement is defined as the inclusion, for promotion purposes, of a product, brand or company name within a film or television program content. The objective of this strategy is to increase brand recognition, and ultimately lead to a positive impact on purchase preference or intent. Most research on brand placement has focused on two major themes, namely placement effectiveness with four identified criteria that prominence, clarity, integration within scenario, location on screen. For years advertisers and consumer behaviour researchers have studied the effects of advertisement on recall, attitude, and other evaluations related to the ad and the brand. This includes cognitive responses, such as attention, recall, brand preference, and brand evaluation. These areas of research reflect the growing convictions of many advertisers that consumers liking and disliking of an ad can influence its effectiveness regarding attention, recall, brand evaluations, other cognitive related responses, and reactions. For decision alternatives, consumers consistently acquire product information on product brand attributes available to them. Such information in marketing communications is often conveyed either in numerical and verbal modes or both. Results from past studies on information mode showed that judgments of numerical estimates and verbal expressions vary considerably across subjects. Despite the increasing importance of numerical information in marketing, the marketing and advertising literature is scant on the effects of numerical attribute information on consumer evaluation of products. In addition, research on the relationship between presentation forms and information mode has not been reviewed in the past, despite the growing importance of numerical attribute information and the persuasive nature of vividness in advertising. Hence, the importance of vividness in terms of ad evaluation is of interest. Although the effects of presentation form, vividness, in terms of its persuasive communication has yielded mixed results, this research attempts to examine and discuss the role of vividness and the mode of information used with the inclusion of a moderator, consumer knowledge, as a determinant of how consumers respond to product advertisement. Consumers product knowledge is likely to affect product attribute information evaluations and recall in ways that are not entirely predictable. For example, consumers make judgments and decisions about products and services under conditions of uncertainty and only rarely complete information is available for all important features and benefits of a given product for them to make a decision. Studies have shown that the general interpretation of knowledge depends on individuals currently active knowledge structures. In the knowledge literature, accessibility of attribute information guides the interpretation of that information about the possible relationships among elements of product class. Furthermore, highly accessible attributes related to product information in the ad are likely to guide the encoding of the information. Different consumers use different skills and strategies to evaluate information implying that variables such as individual difference in knowledge may be important moderators in information processing. Individuals might differ in their responses to arguments the message contains, with some people analyzing and reacting to each argument and others reacting mainly to the communications overall point rather than to the argumentation. It is hardly surprising that reactions to communications are highly variable, because individuals differ in disposition and in prior experiences they have had in relationships to the attributes in the ads, product category, and overall presentation contexts in which influence is exerted. This can affect their attitude and responsiveness to advertising. Possibly, a reason attributed to this responsiveness is that a consumers decision-making approach is made via different patterns as they gain knowledge through experience with a product. The moderating effect s of consumer knowledge on processing and evaluation of numerical and verbal product attributes, and their interaction with vivid and non-vivid attribute information in advertising have also, until now, received little attention in the consumer behaviour literature. The effects of vividly presented information, for instance, vivid verbal or vivid numerical in an advertisement in general may be moderated by several individual and situational factors. Effects of advertising have been examined in the past, although, the influence of numerical versus verbal information content in advertising has not been examined. Studies in the area of information mode have primarily compared numerical information to verbal information with respect to information processing, memory, preference, and comparative judgments. Although studies have examined various aspects of advertising message content and format, none of the studies in the literature cited has made an attempt to measure subjects attitude toward to ad, and recall tested for all verbal and all numerical modes. On the other hand, some studies have compared the differences between visual and verbal information and their effects on brand attitude prior to the studies focusing on the comparison of verbal and numerical information. Other researchers have examined the differences between verbal message format and visual formats in terms of their effects on information processing, memory and ev aluations concerning the product. Advertisers are aware that consumers are exposed to numerous amounts of uncertain information and that they must also use this information for making decisions irrespective of just choosing a specific mode of communication. It is therefore reasonable to expect that preferences for a particular mode of information will influence how the information is encoded, retrieved, and then processed during decision-making situations. Online marketing is altering the way advertising is conducted and provides firms with a new lay of capabilities. This is able to be attributed to online advertising no longer seen as an optional component for business, other than a strategic platform. Therefore, businesses should aspire for online marketing to be an integral fraction of the business disadvantaged. The presence and accessibility to a web site is middle to online marketing. Though, as the number of companies exploiting online advertising and the use of explore engine marketing grows, it is flattering more hard for businesses to attract web site traffic The availability heuristic estimates frequency or probability by the ease with which instances or associations could be brought to mind. Some of this may be relatively easy to access, although other information is less accessible. This accessibility or ease of recall is termed as availability. If one can easily retrieve examples from memory, one infers that the event must be fairly frequent or common and/or well rehearsed. In order to make evaluations one needs to recall relevant information from memory. Information that is more available in memory will be utilized more in making the evaluation than information that is not readily available. In the areas of social cognition and evaluative processes the availability of information in memory has been seen to influence estimates and judgments. Accordingly the techniques devised for assessing efficiency tend to be leaning to the way TV advertising is thought to effort. But there is evidence of effective advertising in turn out media like newspaper, magazines, pamphlets , bills also, and this account summarises a small of it . There is to apply more extensively to bills or any print advertising campaigns the disciplines of monitoring next to pre-strong-minded objectives. This applies both to periodical campaigns and too mixed-media campaigns which characteristic magazines as a substantial fraction of the mix. Furthermore in certain compliments the techniques of monitoring and of pre-difficult need to be modified to the distinctive method magazines work, than simply adopting the assumptions applied to TV. The variation in the efficiency of encoding and retention of information will certainly depend on the combined efficiency of a large amount of different complex processes. However, when opportunities arise for recall of the processed information, the availability of the information is emphasized. How then, might such properties and memory efficiency be related to other cognitive abilities? Is comprehension or interpretational ability just one aspect of general learning and memory? The issue of what, if any, relation exists between expertise and the ability to comprehend information for recall and evaluation is a complex one, to which relatively little research attention has been given. The objective is to detect the ability to manipulate information, perceived relations, and extract it from the memory for judgment. Consumers are aware of their stored product knowledge and may use it to integrate a new piece of information and properly retrieve them to interpret attribute information presented in the ad. On the contrary, consumers who are novices may lack the stored evaluative standard, and they may not use whatever knowledge they have when presented with a new piece of information about the product. Th ey may feel it is useless to exert any kind of effort to process and evaluate the new information. Therefore novices use ad specific cues that are not product attribute oriented information because product attribute information may seem confusing and meaningless to them Customer satisfaction is defined as the consumers fulfillment response. Customer satisfaction leads to the customer loyalty so it is necessary to s